Sometimes yes, sometimes no. I've held many stocks that sorely tried my patience for year after year. If you take a very long-term approach and forget about the day-to-day noise (and live long enough), you'll be rewarded... eventually. MCD has huge staying power. They'll keep increasing the dividend. They'll keep expanding. They'll keep feeding the obesity and diabetes epidemics worldwide. Salt and sugar are addictive. What's not to love about this company???