They need to put out a better burger, and a better bun. Even if this means charging as much as ten dollars or more fro an order. People like me will pay for it.
Just go get a Kobe burger from Whole Foods...It will cost like $2.50-$4, Foreman grill it...all organic!
$10?!! for a McDonalds burger?!!...might, just might spend that at Red Robin..