People are tapped out with Thanksgiving, Holidays, etc. No money left for a burger.
I see people wasting money every day
This is simply not true if you look at historical sales during holidays.
People are too busy to cook. A quick visit to a fast food is just what the doctor ordered. If you look at the charts going back five years, there is always a bump up over the new year. Good luck with your 83.5. You are not going to see it.