For all the bashing that MCD get's about their hamburger's and service, I for one like to mention all the charitable work that they do with a large portion of our profit's in every city and state that they are in. I mentioned our profit's and as a share holder I feel strongly the MCD organization is doing a great job in raising the value of my and your share's and dividends.
After you finish looking at the positive, take a look at the reality that is driving the share price down. People don't go to McD because they do great humanitarian work. People expect fast service, fair prices and good tasting food. In many cases, there is disappointment. I'll eventually be dropping this loser from my holdings if they don't wake up to reality soon.