New Direction + New Sales Leadership + New Sales Reps = Strong Revenue Growth
Augme is confirming its commitment to growing sales by hiring a new, proven sales leader and by announcing the hiring of 10 new sales reps (a 40% increase). Since I have personally heard Ivan complain (more than once) that it's difficult to find good mobile marketing people, they have switched gears and are now going after mobile advertising reps. This is very positive for four reasons;
1. Mobile Advertising Reps are plentiful...MM, Velti, Google, Apple, Yahoo, etc. ALL HAVE THEM. There will be no excuse NOT to find quality mobile advertising reps.
2. They will generate revenue faster, as the sales lead time is much shorter in mobile advertising than mobile marketing.
3. The Ad Reps can be readily trained to do mobile marketing, and in the meantime they will be generating revenue, thus minimizing the cash burn.
4. They will now have a two-pronged sales strategy; as Ad Reps will convert Ad customers to marketing, and vice-versa. This is an excellent Rep utilization strategy.