"To offset increasing costs, we did not consider reducing the quality of our ingredients or the care we take in making your ice cream, sorbet, and frozen yogurt. We opted instead to slightly reduce some of our carton sizes.
Beginning late January 2009, all Häagen-Dazs branded 16 fl. oz. cartons will change to 14 fl. oz. In March 2009, all Häagen-Dazs branded 32 fl. oz. cartons will change to 28 fl. oz.
This was a difficult decision. But we hope you'll agree that our promise to never sacrifice the quality of our ice cream—what we put in as well as what we leave out—is what the Häagen-Dazs brand is all about. The carton may have changed slightly, but your Häagen-Dazs ice cream has not. You can count on that.
We welcome any feedback you may have, and we hope you will continue to enjoy our ice cream."
This is common practice in consumer goods, happening for decades in tobacco (19 cigs to a pack in Germany instead of 20 etc) and in Japan where they will make a box of pet food smaller to save money. This is actually a counterexample to inflation. Think: The company is saying "we don't have the PRICING POWER to lift price (inflation) so we'll have to just cut product quality/quanity). In a truly inflationary enviornment, price just goes up.