This is the kind of day I dreamed about as I was slowly accumulating a position while watching the stock flounder for months. If you believe in a company for the longterm and think its stock price is undervalued, then buy and hold, don't try to time the day-to-day stuff.
Sheesh, you have been here for how many years and now you are going to sell it after a 'mild' runup? Hey Bud - why don't you take a look at the chart....this stock is in a breakout.
Why obsess about the company and then after getting an outrageously great deal with Pepsi, say you are going to short it for 20%? With the relatively light volume on it, it makes me think your position in the stock is not a very big one.
Anyway, I think it's going alot higher. There isn't much in the space that you can invest in(I won't talk about the other one in the sector that could make the huge move as you get all hot and bothered by it) haha....yes, that is me chuckling.