There are two things that make me skeptical 1) the term "very close". What does this mean? 1 month? 2 years? It could mean anything. 2) The history of how long it has taken Nestle and Firmenich to commercialize snmx ingredients after financial milestones and announcements. I have been in this stock for a long time and I have read every story, transcript, and SEC filing for the past four years. I have even read some of their patents. I am a huge fan of this company and think it could be worth 10-25x down the road. I own 9000 shares. But I would be surprised if I can walk into a 7-11 and purchase a Pepsi product with a snmx ingredient in it by the end of 2011. I hope I am wrong but that's my best guess.
Time will tell, but as a PEP & SNMX shareholder, if Indra is saying:
"We want to be out there with a product that is outstanding, not one that is just good," said Pepsi CEO Indra Nooyi at a conference hosted by Beverage Digest.
"We are very close," she said, referring to a line-up of products that she declined to identify.
Nooyi said a breakthrough would involve not only sweeteners, but ingredients to balance the impact of those sweeteners. This includes making "one teaspoon of sugar taste like four" or cutting short the taste of a sweetener's flavor, thereby preventing an aftertaste"and that is referring to SNMX technology, YOU WILL see it in 2011. She is a VERY smart lady, and does not miss set expectations.