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Amarin Corporation plc Message Board

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  • mtdsus mtdsus Aug 23, 2012 2:08 PM Flag

    Pfizer in talks with Amarin for marketing

    I know Roseman-- but remember Pfizer paid 99 billion$ for Warner Lambert eventually. 2 years before that Warner Lambert was going to get no more than 30 billion$.
    Courtship showed/proved to Pfizer that this product is a big blockbuster.
    Merck looked at Lipitor also-but their market research ignored outcome study variable.Had they known it,they would have kept PFIZER out of this Statin business.
    Please read the article in Fortune 2003/01/20--The $10 Billion PILL
    money.cnn.com/magazines/fortune/fortune_archive/2003/01/20/335643.htm

    Add http: in front

 
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