AF is not great at reporting these kind of information.Sun Times reported on hiring a financial advisor(Lazard Ltd.) in April,2011.This was confirmed by Bloomberg on 10th June,2011 with CEO of Amarin.
Chances of hiring a Financial advisor are very high.WHY?
Amarin is exploring different options for marketing Vascepa.They have to decide within 40 days the best option.
If look at Lipitor(Warner Lambert) in 1997--they went thru similar problem.
Fortune reported J.Simons wrote an article on 01/20/2003 about this,"The $10 Billion PILL,Hold the Fries,please,Lipitor ---". Events in 1997 are similar to events in 2012 for Amarin.