In Conference call,the CEO talked about it for markets outside USA..
If you recall,they said,"They may start hiring 200-300 sales people( find a contract Sales force) in USA.Outside US,they will work with other groups.
If you want to hit running-everywhere-then timeline started 2 weeks ago as it takes time for negotiations , Due Diligence and legal contracts.
If you do it your self--then you can wait tell Oct.,2012.
I wrote to CEO of Amarin a few weeks ago.
" Your statment that Business Partnership are Messy" is Not correct"."I asked him to look at Fortune article on Warner Lambert -Pfizer BP in 1997-that led to acquisition in 1999 for 90 billion$".
Pfizer was shocked with the results in 1998--so made an offer in 1999.