FWIW latest info on Vascepa at NIH. Marketing officially allowed as of 10/1/12 by FDA
Important to know the manufacturers--as Amarin builds inventories before launch.
Next news of importance: Which managed care co.--Walgreen,CVS/Caremark,Express Script agrees to Sell early--They will need to stock up their inventories also ahead of Sales.
In addition--Massive advertising media used-- ahead of Boots on the ground(Sales force).
PAUL HUFF has done it before for Lovaza and Niaspan.