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Amarin Corporation plc Message Board

  • lovazafishfarts lovazafishfarts Dec 2, 2012 6:28 PM Flag

    Per stocktwits, AMRN has hired famous marketing guru Herb Ehrenthal as a consultant

    Apparently he has listed his current consulting gigs on LinkedIn as "Teva Women's Health" and Amarin Pharmaceutical. Famous for the Madge campaign (Palmolive), Nicorette, Vicks Formula-44, etc. In the DTC Hall of Fame. Creating household names is his specialty.

    Sentiment: Strong Buy

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    • Thank you Mr. Ehrenthal and Mr. Huff.....use that internet, it's cheaper faster and gets the folks yakking at their doctors. Now's all we need is for Vascepa to go mainstream.... Facebook, Twitter, Men's & Women's Health magazines. This is crazy good news for Amarin..... glad to see they're pushing some buttons

      Sentiment: Strong Buy

    • It seems that Amarin's Director of Marketing knows Herb from previous job.So Arun must have asked him to consult for Amarin.
      Good /Effective advertising is KEY to success. Convincing people as well as doctors to consider VASCEPA .
      Lipitor was unknown in 1997-- my doctor did not know too much about it. I saw articles in Wall Street journal--so asked my doctor for Lipitor instead of Zocor that he was prescribing.

      Sentiment: Buy

    • It seems that Paul Huff is hiring good consultants for advertisements.
      He has experience with Pfizer(Lipitor). Wow???

      Sentiment: Buy

    • sick...........

    • See LinkedIn: "...Global advertising and marketing professional specializing in consumer pharmaceuticals. Presently working as DTC consultant to Teva Women's Health Care and Amarin Pharmacutical Co. newly approved Vascepa-Omega 3 product. Responsible for all consumer advertising and marketing programs..."

      Sentiment: Strong Buy

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