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Amarin Corporation plc Message Board

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  • mtdsus mtdsus Dec 3, 2012 2:28 PM Flag

    Per stocktwits, AMRN has hired famous marketing guru Herb Ehrenthal as a consultant

    It seems that Amarin's Director of Marketing knows Herb from previous job.So Arun must have asked him to consult for Amarin.
    Good /Effective advertising is KEY to success. Convincing people as well as doctors to consider VASCEPA .
    Lipitor was unknown in 1997-- my doctor did not know too much about it. I saw articles in Wall Street journal--so asked my doctor for Lipitor instead of Zocor that he was prescribing.

    Sentiment: Buy

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