Per stocktwits, AMRN has hired famous marketing guru Herb Ehrenthal as a consultant
It seems that Amarin's Director of Marketing knows Herb from previous job.So Arun must have asked him to consult for Amarin.
Good /Effective advertising is KEY to success. Convincing people as well as doctors to consider VASCEPA .
Lipitor was unknown in 1997-- my doctor did not know too much about it. I saw articles in Wall Street journal--so asked my doctor for Lipitor instead of Zocor that he was prescribing.