Going It Alone is a good idea? Why don't you go over to the DNDN (Dendreon) message board and ask them
DNDN could not find a partner so they hired and trained all the sales staff themselves. Write to the DNDN message board and ask them how they worked out for the company. For about 8 months the stock was around $40 as management said they were ramping up and training sales people. Then, the sales number came in and always fell DRAMATICALLY less than predicted until stock fell to $3 after final capitulation and getting rid of 2/3rd of sales staff.
Go ahead, read for yourself what happened to Dendreon's great idea bout building their own salesforce.
Being familiar with DNDN I can understand your doubts. However, this is exactly what AMRN's management has done throughout their careers, they KNOW how to sell and market a drug (especially one that is safe & effective).
Yes there are companies that have had failed launches. Does that mean no company will ever launch a drug and be successful? Leave your mom's basement, the sun is shining, also try to have some contact with other human beings at least once a month.