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Amarin Corporation plc Message Board

  • marsala1234 marsala1234 Jun 16, 2013 6:26 PM Flag

    New advertising campaign

    Got an email yesterday from Webmd asking if I wanted to take a survey on treating high trigs for a 25 buck gift card.
    They first asked some screening questions to be sure I saw enough patients with high trigs, , then asked about familiarity with DHE, EPA, effects on LDL etc. Then compared to other drugs on the market (Lovaza not mentioned by name.) Then asked if I knew about Vascepa and educated about Vascepa benefits. Every slide had Vascepa advertising on it. At the end they gave a $25 amazon gift card.
    Great advertising in my opinion. The pre selected high volume prescribers, educated on Vascepa, and bombarded the reader with name recognition. Focused and effective strategy IMO.

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