If you look at the chart for the past 2 years you see something interesting. April through July is down, and then July through October is down. It would appear that currently the stock is near the April peak. Will it repeat? Who knows? Is it clear from the chart what happened during those seasons and how the stock performed? Very clearly.
I think those who are downgrading are simply going with the odds given by the chart and seasonality, coupled with the poor company performance for he past year or two.
I definately wouldn't pay over $14 for a stock that GS has downgraded with a $10 target on it. Might take a while, but but this stock steadily goes way down from here. Reminds me of PSUN a few years back.