ARO dead in the water. 25 to 45% haircut is coming with the next disastrous earnings report. Nothing has been fixed and the enormous cash burn will shock even jaded ARO bagholders. Once we get under 2 there may be some levelling off before the cash runs out in winter
You know you will be out of any short before the report and are trying to get out since you were right so far and want to protect a gain. It's too dangerous to hear that the new campaign is actually working no matter what the last quarter looked like. The stock would be up 50-100% overnight and some big money would come buying. Now is probably a better time to get out of a short since it looks like retail is picking up and the 52 week stock is probably not getting any lower from here.
I disagree. They have relauched their website and they've made changes to their assortments. I think they'll have a pretty good H2, with back to school and holiday. Seems like folks did not shop too much this summer, enjoying the weather after the long winter. I think there is some pent up demand and we'll start to see the malls filling up over the next couple weeks. ARO will get its share. Just my opinion.