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Carnival Corporation Message Board

  • golden_ghandi golden_ghandi Feb 14, 2013 3:04 PM Flag

    Can CCl seize the moment and make it a plus

    If CCL handles this right it can be a marketing coup. Attention will be focused like a laser for about two minutes on the news as this ship docks. If 2500 passengers get a compensation package that costs (not retail value) $2000 each; that is $5 million. How much would they have to spend on advertising that reaches the entire world (even better than the superbowl) Better have some smiling faces coming off that ship. Not much time left to get this right. If CCL allows a ships officer to be interviewed in English (probably his fourth language) it is over. Top brass only needed at the dock to welcome passengers, each of them holding a voucher for 2 or 3 cruises in the future and a few hundred for immediate expenses.

 
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