taexpert: You have taken on a tough job arguing with Farmer Brothers critics. They only care about the price of the stock, not about the company behind the stock. They know nothing about the actual running of a successful long-term business and they don't care. All they know about is how to complain and all they care about is how much cash can I get right now! Good luck. You will need it. I have been in your position with several other similar companies and the critics simply want to get their grubby paws on the cash that smart, honest people accumulated by running a successful business over many years and were smart enough to hold onto the money.