By Eric A. Taub NEW YORK TIMES That is not a message that the electronics retailers want to be heard during the holiday shopping season. They are hoping that the price cuts that have already occurred will spur more people to buy flat-panel sets, and many are already offering discounts to increase traffic in their stores.This windfall has given them the cash to build next-generation plants capable of creating even larger screens at lower per-unit costs. Each new generation LCD plant costs $1 billion to $3 billion.
Next year, AU Optronics and another LCD maker, CPT, both based in Taiwan, will complete new plants for making 32- and 37-inch displays. To cut construction costs, Sony and Samsung are in a $2 billion joint venture to build the world's first LCD plant designed to produce eight 40-inch or six 46-inch displays cut from one large piece of glass.