If they buy 600K shares at CVSL which is what they say it is quite a bit of the 'free' stock this liquidity short will alter coverage costs and whilst shorters may be caught it is also possible that hedgers will have the same issue. The volume is more indicative of hedger influence than shorters as borrowing the stock usually means there is some naked shorting being somewhat frowned upon.
Maybe Rochon is hedging the stock or lent the stock or any of the above via Richmond it is quite a play???
Not sure the realistic prices are as mentioned but shortage will deliver an uplift and that uplift on small transactions seems to be quite marked.