I agree that the site is nice. I think they would sell alot more of these if they priced it at just a 10 dollar premium to the existing 69.99 GBA. Or, at least give away a free game like Fusion for the price of 99 bucks.
Yeah, some kind of price incentive would help because the thing is just beyond "impulse" land. But moreover I'd like to see GBA content paired closer to that kind of ad campaign. Call it mature or whatever but when you see the naked cutie holding a GBA SP you're not thinking about another fucking Pokeman adventure. At least I'm not ;-)