Diabolo 3 will be epic directly targeting the market of Darksiders 2. Will players buy the masterpiece (Diabolo 3) and a good derivative (Darksiders 2) within one month? Will the press concentrate on Diabolo 3 or on Darksiders 2? Which one will get more previews? Which one will come with more marketing $$$?
So we have for Q4:
Margaritha Ville = Bomb UFC 3 = Bomb vs expectations Nexiuz = Bomb Catalog Sales = Bomb (US/UK Sales down 20%+ vs last year) 1.4m unsold uFlop waiting to be dumped into the sea Adidas Law Suit Potential Loss because of Game (UK)
Martingale, the flaw in your thinking is Diablo III is a PC game. Even if people compare it to Darksiders 2 and have an XBox360 or PS3, they can't buy Diablo III on either of them. The choice would be Darksiders 2.
It does seem like martingale's supposition is pretty flawed here. Diablo III's critical facts:
- PC only - Release is 5 weeks prior to Darksiders, more than enough separation - Gamer overlap is not as high.
You would have to believe that a WOW expansion pack hurt sell through of God of War, Devil May Cry, or Zelda for this analogy to make sense. Isn't ATVI releasing Prototype 2 the last week of April? Obviously a very different game, but clearly they're not worry about Diablo III cannibalizing sales of one of their big console based IP's for the year. Just an observation.
Do you even play video games? Diablo 3 and Darksiders 2 are different types of games. That's like comparing Diablo 3 to a Legend of Zelda game or God of War. Diablo 3 is a hack and slash dungeons and dragons type of game.