Because the execs are not in any danger of losing their jobs and when the dust settles they will have a great chance at buying out the remaining company and own it all. Then they will fix everything. I think they should have sold the rights to SR a long time ago. They probably could have gotten close to $40m-$50m just for that if they tried. But again there is no incentive for the execs to do so. They get their bonuses and salary regardless.