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SunTrust Banks, Inc. Message Board

  • cruisetillthetiresfalloff cruisetillthetiresfalloff Dec 22, 2011 11:05 PM Flag

    With STI it's not about EBIT, EBITDA, ROE, ROA or any of those metrics.

    It comes down to the most important measure for any financial firm and that's their ROC, or Return on Credibility.

    ROC varies for all companies and varies over time for the same company. It is usually a positive number but, unfortunately, not always.


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