the 52 week high for First Cash was 18, and the PE is still only about 15. Cash America (the largest in the industry) has a PE of 25. Based on that alone (if we assume Cash Am. represents the industry average) then back to 18 for FCFS is not at all out of the question. 18 was 12 month ago without the internet site and the fast growth Mexican stores.
The trading volume has picked up also - always a good sign others are discovering FCFS. My target is back to 18, but who knows, it could go much higher.