Fans of drag racing and 1960s muscle cars may recognize the Mopar name. But to many it holds little meaning. A contraction of the words “motor” and “parts,” the Mopar badge first appeared on a brand of antifreeze in 1937. It became the name Chrysler’s auto-parts division in the early 1960s, and by the middle of the decade, Mopar had become synonymous with Chrysler itself. In fact, owners of Dodge Chargers and Plymouth Barracudas started referring to their cars as Mopars, not Chrylers or Dodges, implying that the label was more weighty than the names of the parent brands. But in the 1970s, the brand fell into obscurity. But if Chrysler has its way, it won’t be obscure for long.