luxottica is the Micrsoft of the optical business.They have the hottest designer labels.Now that the bought Cole, we will see our industry change. Gone will be the days of $99.00 glasses. they are going to raise the bar.Lenscrafters advertised transition lenses,they made the public aware. More people started asking for them. I don't think they will sell Prada,versace, Bvlgari,Channel,etc. for a discounted price.People will realize that glasses are an accesory like jewerly. This is good for our entire industry.I think Safilo,Marchon,viva,Tura,andmany others are going to suffer.They all lost acustomer(sears,pearl,target). Luxotticas management team is very sharp.I love the stock.Buy it at thes prices.