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Luxottica Group SpA Message Board

  • shopadilic shopadilic Nov 12, 2006 1:47 AM Flag

    EZ Clean AR

    I'm curious about the EZ Clean AR that has been mentioned. I suppose that particular AR is exclusive to Sears?? I'm wondering if it's the same Scotch Guard AR that LensCrafters offers. What are they calling it in the Pearle stores?

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    • What nice things about LUX would you like to hear? I can make up some happy news if you like? :) j/k

    • I apologize for any misunderstanding that may have taken place here. I was not meaning to be critical of anyone that takes pride in their work and is willing to work. Again please accept my apology. No, I have never and do not plan to ever turn away any other location that asks for help. I was trying to make a statement as harsh as the one about "You are not part of the family."

      I actually worked in a Pearle corporate location for 3 years under Cole, it sucked. I still have daily interactions with the corp locations and quite frankly they are to a great extent staffed with people that are only concerned with collecting the pay check. I am in no way saying that is true about all locations but some of the same things I hear from them I read here.

      I totally agree about the advertising, we pay a royalty for national and local advertising and we still see mostly only Lenscrafter ads except the ones we run ourselves.

      I also think Lux is leaving a lot out on the table when it comes to positioning of product. LC and Pearles have almost identical frame selection but we are supposed to be after different target markets. I think they sometimes are satisfied with a store that is just making a profit instead of seeing the full profit potential. To do this the regional managers would have to report to Cincy that things are not as good as they could be, then they would be expected to fix it. The regionals in some cases do not want to do this for one of two reasons 1. they don't want to cut in on their free time 2. they do not have the knowledge to fix the problems. They do what they know, cut payroll delegate duties so they can lay blame when something goes wrong. Cincy could do itself a big favor by listening to those in the stores, but it's going to be a while before that trust exist. It will happen sooner for those that try to conform than it will for those that are seen as rebels. They definatley want everyone to know who's in charge and who has the power, I have had first hand experience with that one.

      It would be nice to hear some positve things on this board for a change.

    • For sv cr-39 yes. We carry sv poly, sv poly with AR, sv Hi index, Sv Hi index with AR and semi finished transition sv and progressive, polar sv and progressive, flat top 28 semi finished and progressive semi finished plastic and hi index.

    • You would refuse to help a store you've helped before, based on what has been exchanged on this board? When those people probably don't even know this exists?

      Alabam indicated in so many words that they ARE on the AR bandwagon and they would work out their fear of the unknown.
      That's not being too negative in my opinion.

      You're in a situation where you don't have to experience the issues the corporate stores face. That's why it's difficult for others to take your love it or leave it sermon. Most of us love it and won't leave it and we'll adapt to changes...but we'll vent now and then on this board.

      I have to agree with the Sears doc about being shortchanged on the advertising. I'll bet he's still taking care of his patients and doing everything he can to build the Sears practice. But, he'd probably give his left phoropter to have at least half of the advertising of Pearle and LensCrafters.

      We're happy for your constant happiness. We'll be happy most of the time--that's the way it goes in life.

      P.S. You make your patients wait for PSR lenses?

    • So, would you have to order plastic, scratch resistant lenses?

    • As a matter of fact we do only stock profitable lenses and order the lower end as needed. I am concerned with the company as a whole because if a patient receives bad service at any location they will not go to another under that same brand. I don't like seeing the never ending parade of Lenscrafter commercials and only the occasional Pearle spot, that's why we run our own ads. The corporate locations tell us they get a lot of responses from our ads, do I get pissed because I'm helping there sales? no I continue to advertise because if I want to succeed that's what we do. I understand the fear of the unkown, but I feel it's better to have a positive attitude and continue to move forward the best I can and not bitch that Lux has no idea what they are doing. They are not going to go away we all have to either groom a good relationship or it's time to part ways. There very well may be a day when they no longer want to continue a relationship with our franchise, we will then have to hope we have done our job and continue on with the client base we have built and will continue to build. What I won't do is wait for for them to just drop out of sight and let me go about my merry way. Lux has many good points and there are many good reasons to be happy about them being the owners and they will continue to grow but it's going to be on their terms. By the way I'm not all knowing and never claimed to be but I do know how to help myself and not wait for things to return to the good old day's. If this is not your cup of tea by all means find something that makes you happy and if I worked with a company that I believed was not going to be succesfull I'd leave.
      "Self employeed and not really a part of the family" Thanks I'llremember that when a real family member ie: Sears Optical, or one of the other lux corp stores call my location to ask if I can cut a job for them because a patient needs there glasses and they don't have the order in or it was cut wrong. Maybe that's the problem us versus them mentality

    • As a matter of fact we do only stock profitable lenses and order the lower end as needed. I am concerned with the company as a whole because if a patient receives bad service at any location they will not go to another under that same brand. I don't like seeing the never ending parade of Lenscrafter commercials and only the occasional Pearle spot, that's why we run our own ads. The corporate locations tell us they get a lot of responses from our ads, do I get pissed because I'm helping there sales? no I continue to advertise because if I want to succeed that's what we do. I understand the fear of the unkown, but I feel it's better to have a positive attitude and continue to move forward the best I can and not bitch that Lux has no idea what they are doing. They are not going to go away we all have to either groom a good relationship or it's time to part ways. There very well may be a day when they no longer want to continue a relationship with our franchise, we will then have to hope we have done our job and continue on with the client base we have built and will continue to build. What I won't do is wait for for them to just drop out of sight and let me go about my merry way. Lux has many good points and there are many good reasons to be happy about them being the owners and they will continue to grow but it's going to be on their terms. By the way I'm not all knowing and never claimed to be but I do know how to help myself and not wait for things to return to the good old day's. If this is not your cup of tea by all means find something that makes you happy and if I worked with a company that I believed was not going to be succesfull I'd leave.
      "Self employeed and not really a part of the family" Thanks I'llremember that when a real family member ie: Sears Optical, or one of the other lux corp stores call my location to ask if I can cut a job for them because a patient needs their glasses and they don't have the order in or it was cut wrong. Maybe that's the problem, the us versus them mentality.

    • Thank you for your understanding post alabamtotexas.

      As a Sears Lease Doc, I, and many other Sears Lease Docs such as myself, simply do not reap the benefits of a large advertising campaign simply because there is none. PearleVision and Lenscrafters are still the recipients of nation advertising in both print and television ads, whereas Sears Optical, BJ's, and Target Optical are treated like unwanted red headed step children.

      How can Sears Opticals hope to succeed when there is little advertising that mentions that Sears host stores indeed do have an optical of their own with a licensed Doctor of Optometry? Also, when the optical iteself is hard to locate,it can act as a deterrent to potential patients and customers. Why doesn't LUX realize this? This is simple common sense. Advertising is key to any successful business.

      Oh, and EZ Clear AR lenses are still greatly inferior to Crizal Alize lenses.

    • Horse, you're with a Pearle franchise, right?? You could stock only AR single vision lenses if you wanted to. Would you??? And tell your patients you'll have to order anything else for them?

      "Is it such a bad thing to try and sell what is most profitable?", you asked. Jeez....what a dumb question! That's not the point, Mr. See-it-all-and-know-it-all-from your Pearle franchise window.

      Our store's poly AR sales are climbing weekly because goals have been set and we're expected to meet them. We know it is a profit-making lens. It adds to our paycheck with spiffs and incentives. Also, it's a great choice for a lot of customers.

      Our concern is losing customers for whom that lens is not practical...or the customer who can't afford more than one pair of glasses. This is something new for us and it's normal to "fear the unknown". We'll work through it though.

      Why don't you back off from the comments to the Sears O.D.
      He may have something in his contract to have legitimate complaints about advertising. They(Sears)are the minority, and I don't mean this in a detrimental way, in this Lux family. Hopefully, things will change for them and they won't be treated like ugly stepchildren.

      You're self-employed and not really a part of the family.
      So, why are you so concerned with what's happening to the rest of us?

    • Most Pearles do not have a lab, so why would they stock anything? Is it such a bad thing to try and sell what is most profitable?

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56.91+0.83(+1.48%)Jul 25 4:03 PMEDT

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