People are sheep and the herd will always overpay for a BRAND name. $250.00 for a $29.99 pair of glasses is what you are getting. An elusion is right. Whatever-He says everything is worth whatever we are willing to pay. Stupid Americans; I am sure you won't find any of these dumb people shopping at Ross Dress for Less because that's not COOL. Smart shoppers know how not to get ripped off and look just as good but then they can't brag about how much they paid for their posssessions.
It's not only Americans that buy these glasses. Europeans, Asians and South Americans. I understand your thinking, but in today's world it's all about perception. If people know you are cheap and shop at certain stores they would not even deal with you in business. People love fashion and it might seem dumb to spend 300.00 on a pair of glasses but it's not, because like I said before perception is one of the keys to success!!!!!!