At a prior conference call they said they hit a home run when Burger King contracted for the funnel fries. Looks like we have a swing and a miss here. To say the least I'm quite surprised by the announcement. I thought the product was doing well at Burger King. It had become a big account.
Checking the latest 10-Q....funnel fries to Burger King was down 30% year over year so I guess it was kind of baked in already that this account was on the way out. I was bracing for a $2 or $3 haircut yesterday , but was pleasantly surprised by the spike up. The market going up almost 200 points helped I guess. seems to be good support in the low 40's. I woule consider adding to my position if it were to go below 40 again. Any thoughts?