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Macy's, Inc. Message Board

  • rwcva rwcva Sep 27, 2005 8:55 AM Flag

    Macy's image 2 page Lowest prices

    In a 2 page spread in major newspapers in the northeast corridor today...

    ONE DAY SALE LOWEST PRICES of the season

    upper left side:
    ALL* fine jewelry 30-50% off

    upper right hand side:
    (picture of bath towels) Lowest price $3.99

    lower left hand side;
    ( young man in a short sleeve knit shirt
    $5.99 + extra 15% off

    lower right hand side:
    woman in sportwear
    Lowest prices $19.99 to $39.99
    orig $240 to $380.

    Man this look like some an ad for a liquidator not an upscale retailer that is going to blanket the nation with the nations # 1 department store!

    The problem is that when you kept advertising by PRICE and attract that segment thinking that is what they continue to EXPECT...big markdowns....

    driven by PRICE ...NOT by Fashion or Quality.

    and lower prices bring lower margins and thus:


    sell this dog folks!

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    • Anyone who has spent time in a Macy's store can attest to the fact that many of them are not very pretty, are not exactly well run and don't hit the highest standards of floor presentation and customer service. Their advertising is weak, and leaves much to be desired in terms of formatting and layout.

      I wish their nationwide presence all the best, but this pig with a new fangled pink ribbon needs to do some internal cleaning (literally and figuratively) before it's the shining star Terry is promising the investment community.

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