Again jonn, you display your basic ignorance. MSO did not "dump" M. MSO entered into an agreement with JCP which violates their agreement with M. M went to court to seek an injunction to block the JCP/MSO deal. That case is pending.
MSO desperately needs the M deal, because it brings in more revenue than the JCP deal will. Ethics-challenged Martha thinks she can have two "exclusive" deals with competing chains. She also thought she could get away with insider trading.
MSO brings nothing to the M deal except an endorsement. Contrary to what Martha claims, MSO doesn't design anything. M has 95% of the products sold under the "Martha Stewart" brand manufactured by M suppliers to M specifications.
M now ants to dump MSO, sign up a new more relevant endorser (Rachel Ray?) and move away from the aging, fading Martha Stewart.
Right after JCP signed on with MSO, Martha’s TV show was duped by the Hallmark Channel, a year after being dumped from network TV.
I have no idea why you shorted M jonn. Obviously it had nothing to do with facts or reality, because you continue to display your ignorance in your posts.