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Macy's, Inc. Message Board

  • clawsmeister clawsmeister Aug 5, 2012 5:18 PM Flag

    Macy's Dumping Martha Stewart?

    I don't see why Macy's would want to carry Martha Stewart endorsed products if MSO is going to partner with JCP. Remember that 95% of what Macy's sells under the Martha Stewart brand are products where Macy's owns the designs and controls the manufacturing.

    Check this article out:

    http://www.nytimes.com/2012/08/05/business/marcus-samuelsson-both-a-chef-and-a-brand.html?partner=yahoofinance

    A settlement with M was alluded to in the recent MSO cc. I think the settlement will be a large cash payment to Macy's to release MSO from its contract.

    Macy's doesn't want to confuse customers, so will dump Martha and let JCP overpay her.

    Macy's will line up younger, hipper endorsers, like Samuelsson, and stodgy JCP will be stuck with septuagenarian Martha as their icon. JMHO

 
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