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Macy's, Inc. Message Board

  • rwcva rwcva Jun 3, 1998 8:49 AM Flag

    The era of the department store is over.

    Up to about 2o years ago department stores
    dominated urban
    retailing and were drawing from 100's of
    miles away.
    In each market there was one major and
    two to 4 additional
    stores within the trading
    area.
    Each store has a distinct look and very wide regional

    reputation and lore of attraction.
    Reference the impact
    of....
    * Rich's in Atlanta
    * Filene's in Boston

    * G. Fox in Hartford, conn.
    * Macy's in
    N.Y.
    * Bloomingdales in N.Y.
    * John Wanamaker in
    Philadelphia
    * Marshall Field in Chicago
    * Hudson's in
    Detroit
    Each store had it's own look, it's own roster of
    house
    brands and it's own charge card.
    THEN
    RETAILING changed....
    * Visa and Mastercard elimnated
    the domination of a
    retailers credit plan on any
    market.
    * The growth of name brands invited the consumer
    to
    compare and the discounter started.
    *
    The designer mass marketing of fashion lines was
    once
    limited to one major store per city.
    i.e.
    Polo Raplh Lauren would only be available in one

    retailer in a particular market.
    * the vendors got
    greedy and sold to more accounts.

    NOW take the
    name off of any major department store, and

    walking inside you really can not tell one from the
    other.
    It used to be fun to visit another market and
    visit another
    store...now it is oh hum,
    BORING!!!!
    heck, there are JC Penney store that looking
    exactly
    May company stores or Stern's!!!!


    The age today is category stores which have expanded
    on what
    the department stores used to do so
    well.
    * Crate and Barrel with housewares and increasing
    growth
    into the furniture category.
    * The Limited
    chain which has gone after every segment of
    the RTW
    and soft goods market...even into toiletries with

    its Bath and Body works.
    * Linens and Things,
    Bed, Bath and Beyond, and others which
    took an
    enormous chuck away from the deparment store

    retailer.

    The big change came with the malls....

    Once downtown stores were malls in themselves...

    think about it...everything right down to
    retaurants...
    including in the big cities gourmet groceries,
    fabrics,
    interior decorating deparments with a very
    wide
    following (Dayton's, Bloomingdale's, Macy's San
    Francisco
    best example this)

    All this is
    gone....for now the malls have these products
    with
    varied retailers...
    now think about this....

    still under ONE roof and with ONE credit card

    (well maybe four of five) but you get my drift.


    I feel that that the prospect for growth is for
    the
    major retailers such as Federated or May is to
    buy
    the major players in the specially fields...

    Federated should buy Limited or Crate and Barrel for

    example...

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