That would be absurd. Imagine the amount of trash releases if every company did that for every major holder. This is a public company - people are free to buy and sell it. It is only newsworthy if there is some greater strategic consequence that would materially affect the business, other than the addition/subtraction of shares.
Absurd? Why have a filing requirement, if not to inform the current shareholders and public? It is not only "not" absurd but it is common to have a news release or media coverage and commentary on the filing of a major holding surpassing 5%. Eastern Capital (Dart Brothers) bought a smaller percentage and got a lot more press. I'm just surprised that the media coverage has been nil.
Thanks for responding and it's really not worth arguing about, I just thought it was worth pointing it out.