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Exelixis, Inc. Message Board

  • wilderguide wilderguide Mar 2, 2013 3:15 PM Flag

    Off label use, targeted marketing , and freedom of speech

    $$$$

    FYI: From the NY Times...

    Ruling Is Victory for Drug Companies in Promoting Medicine for Other Uses
    By KATIE THOMAS
    Published: December 3, 2012

    This has been a very convoluted issue in the past...particularly wrt interpretation and enforcement. Non-compliance has actually resulted in heavy fines. This is the most current ruling I could find...and it's jurisprudence is pertinent only to the 2nd District Court (NY) at this time. For an interestingly broad spectrum drug like Cometriq, the legal ramifications of marketing toward off label use are every bit as large as the potential of the drug itself.

    GLTA

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    • $$$$

      US v. Caronia...good case synopsis w/ juris opinion. 1/23/13
      Again, this is from USpharmcistdotcom

      Off-Label Promotion Is Free Speech
      Jesse C. Vivian, RPh, JD
      Professor, Department of Pharmacy Practice
      College of Pharmacy and Health Sciences
      Wayne State University
      Detroit, Michigan

      GLTA

    • $$$$

      More interesting perspective from US Pharmacistdotcom...

      Free Speech, Drug Marketing, and Off-Label Use
      Jesse C. Vivian, RPh, JD
      Professor, Department of Pharmacy Practice
      College of Pharmacy and Health Sciences
      Wayne State University
      Detroit, Michigan

      GLTA

 
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