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Cadence Design Systems Inc. Message Board

  • ohmanohmann ohmanohmann Apr 28, 2010 6:53 PM Flag

    EDA360: Bruggeman's Waterloo?

    Strange new initiative from Cadence:

    www.cadence.com/eda360

    First sign of trouble: the 3-minute-plus video is recorded by the marketing guy. Second sign of the apocalypse is when the initiative, which is supposed to be about customers, is named for the vendor's industry. Third strike is when the video (back to that pesky marketing guy) spends so much time, supposedly talking to customers, telling them about their own business.

    Remember New Coke? Ah, the good ol' days.

 
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