My occasional hedging has become an almost daily occurence. I still hold 5000 shares. But this stock seems to like to pull to the downward side. Further, I'm not convinced that P(I)G has the capability to right this ship, and I've seen ASCL's products in action -- they leave much to be desired -- sort of third-level "limited-value" software.
So by shorting regularly, I can pick up some quick change. So far about $44K this year, which is far better that trading the stock long.
Sure, I'd love my 5000 shares to be selling at $60 a share; but that ain't ever going to happen. What is far more likely is that ASCL will go under; but at least I'll make $100K+ or so as it plummets to zero.
Good luck staying long -- but shorting this puppy is the only way to make money, I think.