...and replaced by Campbell. This will simply be more of the same. When will Delhaize learn that Food Lion's downward spin began when they started importing leadership from Hannaford. FL must revert back to their low operating cost model in order to drive low pricing or they are doomed. Hannaford leadership simply thinks they can appeal to the upper class clientele and bring in new customers. This is a failing proposition. Kmart already tried it....FL is NOT Hannaford nor is the Southeast like Maine.
FL was in a tailspin well before Hannaford came along. Nobody has had the balls to re-brand the entire FL chain, which is what has to happen. Nobody I have ever spoken to has said anything good about FL stores. With that type of negative image, you can't lower your price to get people back in the door.