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LG Display Co., Ltd. Message Board

  • seoulsearch1 seoulsearch1 Oct 25, 2006 6:14 AM Flag

    LG Phone Wins U.K Consumer Prize

    LG's Chocolate Phone Wins U.K. Consumer Prize

    LG Electronics’ Chocolate phone was chosen as the Best Fashion Phone in the U.K., the largest European cell phone market. The Korean electronics maker said Wednesday its Chocolate phone was given the prize at the Mobile Choice Consumer Awards 2006 organized by phone magazine Mobile Choice, outstripping Nokia, Motorola, Samsung Electronics and Sony Ericsson. The magazine said the no-frills phone “boasts a glossy, jet-black finish with a low-key silver trim that gives the phone a very sleek minimalist finish.”

    The award is given every October and selects the best mobile phone products released in the year in categories including Phone of the Year, Best Smartphone, Best Music Phone and Best Camera Phone. “Chocolate phone sales reached over 4.2 million worldwide,” LG Electronics’ U.K. operation said. “Its sophisticated design appeals to consumer’s senses and high-end and localized marketing activities produced synergetic effects, helping LG Electronics consolidate its status in the European mobile phone market.”

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