It says: Studies have shown that in the era of new media, traditional mass media always plays an important role. From a regional point of view, 79 percent of the respondents said they were interested in buying products from traditional mass media (television, newspapers, magazines and radio) in the ad, and only 18% of the respondents said they buy Products of interest from new media (Internet, cell phones, e-mail, Web brands, e-mail, SMS and MMS) in the ad. In the Chinese respondents, the figures are 83% and 25%. However, the new media in mainland China the impact of Asia's second largest, second only to China Taiwan's 33%.
In China, new media interest in buying influence was the highest in Guangzhou, 27%, followed by Beijing, Shanghai, were 26% and 22%.