I think that the RUMOR helps tp prevent the price from going lower. If there is a sale for cash then most likely there would be a one-time payout to share owners and then the stock price would reflect that. ie cash dispersement of $4.50 per share and a new FMCN price of $5.00 per share. But that is pure speculation at this point. I'm afraid that the backdrop of a less than good economy makes any sale or IPO difficult near term.
But, bottom line is there is more upside than downside risk right now which probably explains yesterdays gains in a down market.