If I know and area well enough - then I can navigate on my own. If I am on travel and visitig a city for the first time, my auto has GPS and I can easily navigate to wherever I need to go. Yelp does not seem to be a disruptive technology nut more of feature that can be performed by a lot of other products too.
Strong Increase of Unique Visitors of the flagshipsite of Local Corp in December: 22,738,205 Unique Visitors after 18,745,842 in November are very excellent (Source: Siteanalytics). That is a monthly increase of 21.3%. And this is a year-over-year growth of 32.15% from 17,206,4114 MUV's to 22,738,205 MUV's.
Yelp has only 21,017,453 Monthly Unigue Visiitors against the 22,738,205 Unique Visitors of Local Corp, but Yelp has the 38-fold market-cap of Local Corp with 1,350 million against the idiotic low 36 million of Local Corp.
•Proprietary platform and know-how
»Real time business, product and services data integration
»Large scale local/commercial content production and syndication
»Very large scale CPC ad-serving and distribution
»Web indexing and local search relevance
»Very large scale SEO, SEM campaign expertise
»Local display ad production and syndication
»Web hosting and local/commercial domain name acquisition
•11 patents issued, 9 pending
–Local web indexing (for indexing local web sites across the web)
–Pay per call for local and commercial searches via a mobile device (multiple patents)
•The billion dollar industry question: How do we monetize mobile?
–Dynamic cascading menu search (for product search on tablets and smart phones)
–Bulk domain registration and content management (for very large scale SEO)
It's not a map. It's a way to find a good business wherever you are. Any time I go somewhere new, I use the "search nearby" function to find highly rated restaurants close by. It does everything Angie's List does but with far more reviews to get a better sense of a business. Plus it sometimes has Groupon-like discounts right on my phone.