Problems signing up new paying customers = NOT going to make money
So Yelp rep came to me to sell his services. I told him I could open the gates wide open but it only takes a couple of ill intentioned crazies who uses fake pseudonames to ruin the reputation of my business. There are no ID verifications and anyone, including my competitors can go on Yelp to ruin my business. Ask any restaurant owner and they will gripe about the single negative review, as the other ten positive ones don't matter. The word is out. Yelp won't get too far with business owners. Ask around. A company that employs a model that allows irresponsible teenager to ruin good businesses will not many friends, never mind customers.