It's not the money. Anyone acquiring Yelp also acquires thousands of enemies, who have personal hate and vengence against Yelp for destroying their livelihoods, many have put their heart and soul into their small businesses just trying to make a living. Can't shake that easily, unless the company goes kaput. The many enemies will continue onto the new company, destroying it too. Yelp is doing something seriously wrong and people know it. Can't just brush off thousands of small guys and call them bad.