They keep saying they never delete or hide any reviews, neither did the algorhithm change when businesses stopped advertising, which is totally false based on 2000 complaints, including the story of one of my buddies with his laundry business and Yelp (basically, all negative reviews came on top of the page once he stopped advertising). Here is what I see coming soon: a whistle-blower from inside yelp, should happen any one of these days. That will drop this POS into the single digits.
Your buddies laundry business must suck and gets #$%$ reviews for a reason. I used to advertise on Yelp myself but my business is flourishing on its own and 4 or 5 star reviews keep coming even without advertising.
All the complaints about yelp are unfounded and will all be forgotten in a week or so after it rips back up to $90+