if you want to short this stock, keep plenty in reserve as the crooks will spring their trap without warning whenever short interest accumulates sufficient to make it worth their while, whether the overall trend is up or down.
a couple months ago they jacked the price 20 points in a single day. they've jacked it another 20 over the last three weeks, with brief interim retreats to lure more short sellers into their trap. i'd advise having enough on hand to weather a rapid 30 point spike in the wrong direction. if you're able to hang on for the duration you'll be richly rewarded as this stock has become li'l more than hype (and a tool to loot shorts).