Don't forget that this is an emerging company and it's going to be around for a long time. Nobody beats Yahoo! Shopping like SHOP did this year and simply fades away. The ONLY thing bad the past quarter was the 7-million IPO charge. Exclude that and everyone here would be LONG. At this price, SHOP is a damn good long-term investment in my opinion. If you are a 100 or 500-share daytrader looking for a fast buck, then you're probably SHORT on shop. Right now, it seems to be a 50/50 guess each day whether the market will be up or down.
I noticed that the Institutional holders (mutual funds, etc) and % holdings have gone up in recent weeks. To me, that appears to be a long-term sign that shop will continue to gain during mid to late 2005 when their "financial services" products are online, but especially in 2006 when the international investments start paying off.
My thoughts are to buy it now while it's cheap, then sit back and wait for the sanity to return to the market and this stock. Once again, if you're a daytrader then your outlook is very narrow and it's a 50/50 bet whether this stock will rise or fall. But long term, it will be rising in my opinion.